Flow vs. Friction
Sales isn’t just about hitting targets (quotas), managing time, and covering territory; it’s about how smoothly these elements work within your sales process. When time and activities are in flow, opportunities accelerate, forecasts stay reliable, and each hour spent produces a higher ROI. When friction occurs, hours are wasted on stalled deals, misaligned stakeholders, and unpredictable results.
That’s why the OPPTIC Sales Method exists: to minimize friction, improve flow, and attain operational excellence.
The Four Pillars of the OPPTIC Sales Method
OPPTIC Cadence
OPPTIC Audit
Gain clarity on time and optimize selling capacity
OPPTIC Qualification
Close the right deals with accuracy
Drive consistent results with the 60-3-35 rhythm
OPPTIC MAP
Build trust, accountability, and shared ownership of the buyer journey
Together, these pillars provide revenue teams with the visibility, discipline, and alignment needed to run their business with clarity and confidence.
Partner with time. Strengthen pipelines. Hit targets consistently. Forecast confidently, and turn your sales process into operational excellence.
About Us
I'm Morgan Lim—sales veteran, author, and creator of the OPPTIC Sales Method. After nearly thirty years as an Enterprise Account Executive, I developed the OPPTIC (Outcome, Pain, People, Timeline, Impact, Criteria) Sales Method to emphasize a key truth: sales teams don't just sell—they operate. And without disciplined, time-driven planning and execution, consistent quota achievement and accurate forecasting fall apart.
Our Mission
Our mission is to help revenue and adjacent teams achieve operational excellence by mastering how they prioritize, invest, and allocate their time for maximum impact.
Why It Matters
In a world of shifting markets, tightening budgets, and rising buyer expectations, the way revenue teams operate defines how they sell. The best teams don't just close deals—they create experiences that buyers trust and value.
The OPPTIC Sales Method helps organizations remove friction from their sales motion, align teams around time discipline, and create a predictable rhythm of success. When time becomes your ally, every interaction becomes a moment of trust—and every quarter becomes a step toward operational excellence.
Services
Corporate Sales Training & Enablement
Three ways to partner with the OPPTIC Sales Method:
OPPTIC Workshops
Immersive sessions teaching all four pillars. Teams leave with tools they can apply immediately.
Training-as-a-Service (TaaS)
Ongoing training that sticks. Real-time deal coaching, pipeline reviews, and quarterly rhythm support that embed OPPTIC habits into daily workflow.
Consulting Services
Strategic guidance for leadership. We integrate OPPTIC into your sales motion, go-to-market strategy, and revenue operations.
Every service is grounded in OPPTIC’s four pillars - clarity, discipline, focus, and execution - transforming your team from reactive to predictive.
Let’s Accelerate Your Sales Motion
Want to bring OPPTIC Sales Method to your team? Let’s Connect
Or fill out the form below-let's start building your team's time-powered sales advantage.
Whether it's a one-time workshop or an ongoing partnership, everything starts with a conversation.